Angry public started an online petition demanding ban on Sony TV’s controversial show Pehredar Piya Ki. The Union Minister of Textiles and Information and Broadcasting (I&B), Smriti Irani, – to whom the petition was addressed to – surprised all by taking prompt action against the issue within 24 hours. According to a SpotboyE report, the I&B Ministry has asked the BCCC (Broadcasting Content Complaints Council- the self-regulatory mechanism for GEC content) to look into the matter and take immediate action on priority basis. In fact, the report said that the letter to the BCCC has already been dispatched. In an online petition that received over one lakh supporters, the petitioner Mansi Jain wrote: “A 10-year-old impressionable little kid caressing and stalking a lady who’s more than double his age and filling sindoor in her “maang” is being telecasted at prime time, family time. Imagine the kind of influence it will steadily and perpetually infuse in the viewers’ mindset.